Netflix: it’s all fun and games until your internet goes kaput.
Or when you simply lose your connection. Or when you only have 4G on your commute. Or when you’re flying. A life without Netflix is a life unsatisfied.
But the streaming giant is now suspected to be planning to make sure you will never be forced to go Netflix-hungry again.
Rumours are swirling that Netflix is plotting to introduce a function allowing users to download TV shows and movies to view offline.
It is believed the download service would work in a temporary fashion, allowing users to save content for a certain period of time and watch it before it expires.
Earlier this year, the company’s CEO Reed Hastings hinted a plan to introduce the option was in the works, when he said they must “keep an open mind” about downloads.
Dan Taitz, COO at Penthara which sells software to streaming services, has been speaking to US media saying many industry insiders are tipping Netflix will launch the feature very soon.
“We know from our sources within the industry that Netflix is going to launch this product,” Taitz told Light Reading.
“My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers.”
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He also told Fortune that “it’s obvious” the streaming service will make the leap.
“From industry sources, I know that Netflix is out in the market negotiating to get download rights in addition to streaming rights,” Taitz said.
“Content providers are getting asked that now from Netflix so (Netflix) can offer a download service.”
Much of the reasoning behind it is thought to be because competitors in the US have introduced the function.
“Amazon launched it almost a year ago, Starz has launched it, Epix has launched it. Netflix isn’t going to be the streaming leader and the only one who doesn’t offer downloads.”
And it makes sense, considering the streaming-only factor could be a deal-breaker for users with dodgy internet or people constantly on-the-go.
So it’s certainly looking like it’s only a matter of time.