Double Denim for Babies

One of the things I found most difficult about working in the conservatively dressed ranks of TV executive land was that I couldn’t wear denim. That was a tough blow because it’s a rare day when you will find me wearing anything else. Trends have come and gone and I have flirted with most of them but denim remains my True Love. I am very loyal to denim.  From stonewash to acid wash, from flares to stovepipes and everything in between.  I have owned them and I have worn them.

And I am not the only one. Denim is one of those fashion staples that has persevered through the ages.

Fast facts: Originally worn by Italian sailors from Genoa (hence the term “jeans”) in the 1500s and becoming popular with workers in the United State in the 1800s after Levi Strauss brought in “waist overalls” made from tough tent materials to miners in San Francisco’s gold rush.  Movie stars began wearing denim in the 1950’s as a show of rebellion and us fashion rebels, have never looked back really.

It’s easy to dress up or down, it’s comfortable, it’s versatile and it comes in thousands of styles.

My latest infatuation with denim is heavily centred around boyfriend jeans, denim harem pants and denim nappies.  Yes you read that right.  I am happily passing along my denim infatuation to my son while he is still in nappies thanks to Huggies new range of Denim Design Nappies.

You may recall that I posted about Huggies denim nappies here previously, but that was before the nappies were widely available in Australia – and before I knew about the amazing work Huggies was doing with the Children’s Medical Research Institute’s (CMRI) Fundraising Campaign, “Jeans for Genes Day“.

The denim design nappies that were briefly available at a few selected retailers in 2009 were knock-yourself-out popular and so this year they’ll be re-launched for a limited time.  The big difference this year? Denim Design nappies will be available wherever you purchase your regular Huggies nappies. No need to scrounge to find a pack. Yee-ha for that.

Money raised from the purchase of the denim design nappies will be donated by Kimberly-Clark to the Children’s Medical Research Institute.  This year they will be offering a minimum of $180,000 and Australia is the only country where babies are donning the denim for a good cause.

In addition, this year Huggies Australia will launch new “denim wipes tubs” so you can create a totally  co-ordinated look.  Double-denim for your baby’s bottom. I like it. Don’t knock the denim on denim look – it’s totally making a come-back.  Click here for proof.

The cute limited run denim-look nappies are available in four designs for boys and girls with graphics that feature double stitching, back pockets and a leather style tab. The girls’ designs include pretty butterfly and flower motifs and cool stripes plus an owl motif are for the boys and good news? They are the same price as regular Huggies nappies and wipes.

Will your child be rocking denim this year?

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