Iconic teen magazine Dolly has closed today after 46 years of talking to Australia’s teenage girls.
From next month, the magazine’s print version will cease and it will move to a digital-only format. The news comes just seven months after the title’s publisher Bauer reduced its print edition to a bimonthly run.
“Dolly readers predominantly engage with the brand on digital and social platforms and they do so with greater frequency than is possible with a bi-monthly magazine – this means it’s no longer feasible to continue publishing the magazine on a regular basis,” CEO of Bauer Nick Chan said.
“Dolly has played a part in the lives of many Australians over the years, which is why we’re delighted its outstanding content continues but now, exclusively, on the channels today’s teens prefer to interact with most.”
Former editors Lisa Wilkinson and Bronwyn McCahon have shared tributes to the magazine on Instagram.
“I collected every single issue when I was in high school devouring the fashion, the pop stars, the big sisterly advice and of course, the iconic Dolly Doctor,” Wilkinson, who became Dolly‘s youngest editor in 1981, wrote.
“As the old jingle went, Dolly was a girl like me. To then get my first job there was a joy I’ll never forget…and I went to on spend seven years there – five of them as editor.”
Here are some of the things the Dolly readers of the Mamamia office will miss most:
The content
The relatable teen experiences! The How Embarrassment stories! It was all so good.
Top Comments
Alison Bray (spelling?). It was the early 90's and we thought she was fantastic.
Alison Brahe
Same, she was just so gorgeous. And then she married Cameron Daddo and they were the most gorgeous couple ever!
I was born in 1980 and probably started reading Dolly around 1992. I still have every issue from 1993, which featured models Erica Baxter (ex Packer), Tanya Linney & Siew Longhorn plus the Miranda Kerr first cover issue somewhere. Oh and I have I think all issues that featured the late Krissy Taylor also. I remember reading in an interview how her favourite cover ever was the one of her with the pink background. I even remember it was an October issues.