On March 20, 2020, The Weeknd released his highly anticipated fourth studio album,After Hours.

It was the mark of a new era for the 30-year-old singer. An era that involved a brand new character.

SinceAfter Hourswas released, The Weeknd, whose real name is Abel Makkonen Tesfaye, has been seen wearing disturbing makeup at his public appearances.

At the Video Music Awards in August, the singer appeared battered and bruised, sporting a cut lip and two black eyes. The singer also wore similar makeup for hisSaturday Night Liveperformance in March.

Then, at the American Music Awards in November, The Weeknd's "injuries" escalated even further.

During the awards show, the 30-year-old performed two singles from his new album, 'Save Your Tears' and 'In Your Eyes', while wearing full facial bandages.

Now, The Weeknd has unveiled the final step of his transformation. And yes, it involves 'Instagram Face'.

Let us explain.

Wait, why is everyone talking about The Weeknd's face?

On January 5, The Weeknd released the music video for his latest single, 'Save Your Tears'.

In the four-minute video, the Canadian singer dances around a ballroom while looking almost unrecognisable.

Watch a clip from The Weeknd's new music video below. Post continues after video.

After unveiling his bandages, the singer is now sporting a new look involving dramatic prosthetics that mimic the appearance of severe plastic surgery.

The Weeknd's new 'Instagram Face' look includes a crooked nose, plumped cheeks, and dramatically enlarged lips.

It's... a lot to take in.

While some viewers initially believed The Weeknd's transformation was real, makeup artist Mike Marino of Prosthetic Renaissance has confirmed that the look involved prosthetics.

"Check out the weird plastic surgery make up we did for The Weeknd," he wrote on Instagram.

What has The Weeknd said about his transformation?

In recent months, The Weeknd,