There are SO many sexy new skincare products slinking around our social feeds on the daily. Harping on about how good they are, what influencers like them, how many push-ups they can do, etc.

And while we all love buying products that are new and jazzy and exciting - it can be a really tricky game. It can! It really can.

Because sometimes you go with the hype and find out a product a) doesn't deliver on its flashy promises; b) isn't right for your skin type; or c) isn't a morning person.

Watch: I tried the lube makeup trick. And the results kinda surprised me. Post continues below.

And there's nothing quite as disappointing as spending your money on something that doesn't cut it.

So, because I've seen quite a few hyped-up products winking at me on my social feeds, I thought I'd put them to the test and ask dermatologist and skin wizard Dr Katherine Armour from Bespoke Skin Technology if they're actually worth the buzz.

Here's what Dr Armour thinks of the trendiest products on social media.

Charlotte Tilbury Collagen Superfusion Facial Oil, $100.

First up? This newbie from Charlotte Tilbury.

Just as a side note, I was actually super intrigued to find out what Dr Armour thought about this one - I've been using it on and off since its launch earlier this month, and while the fragrance is a bit much for me (smells like a fancy hippie) - I've found it to be lovely and hydrating on my skin.

But is it worth the spendy price tag of $100?

Well, Dr Armour isn't hella convinced that it's anything special.

"As a starting premise, I love all things Charlotte Tilbury, and I’ve been purchasing her makeup from the UK for years. But this is a good example of all 'show' with not much science to back up the marketing claims," said Dr Armour.

Listen: Psst... we also tried the Charlotte Tilbury Beautiful Skin Foundation! Find out our first impressions on this episode of You Beauty. Post continues below.

"The packaging and marketing around this product are elegant in the extreme. But, unfortunately, this product is making claims to make changes to the skin that just aren’t possible with the technology they’ve used these."

Go on...

"Charlotte Tilbury’s website states: 'The supercharged ACTIVES includes a collagen matrix of Collageneer®, Cocoyl Hydrolysed Collagen, Nanocacao O and MAXnolia O which work together to help improve the feeling of skin ELASTICITY, FIRMNESS, PLUMPNESS, and SMOOTHNESS for a youthful look.'

"Elasticity, firmness, and plumpness are qualities that come from our skin’s dermis where collagen and elastin reside. These molecules will be far too large to penetrate through our skin into the dermis. So, they will not be capable of exerting effects there."

Interesting! What about the plumping effects, though?

"Any 'plumping' effects will be from increased hydration, and will, therefore, be temporary. I know it’s marketing, but I groan internally when I see claims like, 'Skin LOOKS FOUR TIMES MORE RADIANT, SMOOTH AND EVEN.' This is hocus pocus as far as I’m concerned."

When it comes to what the product does do well, it is packed with hydrating oils.

"On the upside, this product contains a multitude of hydrating oils, which will leave a lovely temporary glow on the skin. At $100, it’s rather expensive. But, we’re paying for a piece of Charlotte, which will be worth it for many.

"If you want your skin plumped, I’d focus on products containing, retinoids, bakuchiol, AHAs, and polyhydroxy acids. Also, if you have sensitive or reactive skin, I’d steer clear of this product. It contains a multitude of botanical oils (including eucalyptus, bitter orange, and lavender) which will make it smell divine, but are not ideal for those with an impaired skin barrier."

Ahh, so maybe steer clear if this sounds like you.

But hey, if this facial oil is something that works really well for your skin and you can afford to splurge on it - go for it!

Otherwise, as Dr Armour points out, there may be more affordable facial oils on the market if you're looking for similar benefits.

Naked Sundays SPF 50+ Serum, $49.95.

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