
Once upon a time, I called my best friend to tell her about the terrible day I'd had. You see, as a beauty content creator, I had received an exciting new mascara in the mail that day and excitedly shared it on my social media without reading the press release that very clearly said 'UNDER EMBARGO' in bold letters at the top.
If a product is under embargo, it basically means that the 'general public' aren't allowed to know about this fancy new product because it isn't available to purchase in stores yet. So I had broken the rules and then had a very cross brand manager chasing me and scolding me for my grave error.
My best friend, who is a nurse doing a Very Important Job, listened to me before telling me she had also had a bad day. Her bad day, and my bad day...noteven on the same scale, it turns out.
All things aside, I know that I'm not changing the world (or people's lives like she is!), but Idothink that there's plenty of room for entertainment; we all need to be cheered up and given a good distraction in our days with fun or frivolous things. So whether that's through my humbling and humiliating #mascaragate story, or a damn good product recommendation on theYouBeautypodcast you'll remember for the next time you're wandering past the Myer beauty counters, I take that role very seriously.
So here's a glimpse into what an 'average' day actually looks like as an extremely serious beauty podcast host and content creator.
Morning.
Every morning, without fail, I'm woken by soft bleats from my son's room. They gradually get louder as he tries to get my attention, and starts yeeting his dummies out of the cot so I can hear them thwacking against our adjoining wall. We get up and get ready, which generally takes little time as I try and have everything prepped the night before.
I drop Lenny at daycare before heading to the gym for a very intense workout (read: watching TV on the cardio machines while barely breaking a sweat). Then I grab an overpriced iced coffee and head home to get ready.
I like to keep everyone guessing about which Kelly they will get. Are you going to get Kelly dressed whipping out the boujee SkinCeuticals (IYKYK), in proper clothes and a full makeup beat, or Kelly who commits to sunscreen and neglects the rest? Lately we've been working on the contenders and sorting finalists inMamamia's very first You Beauty Awards with presenting partner Myer, it's inspired me to go with a full beat!
Lately I've been loving Benefit Cosmetics when getting ready forMamamiaoffice days. Their Gimme Brow and Brow Wizz products, OOF! So good, both of which are in the Youbie top 5, and I can't decide which one I prefer; THEY'RE BOTH SO GOOD YET DO SUCH WILDLY DIFFERENT THINGS.
After I'm ready, I drive into Sydney CBD and grab a park before buying myself another overpriced iced coffee and a toasted veggie sandwich near theMamamiaoffices. If sandwiches were part of the Awards, this particular one would win hands down.
Midday.
Because I don't work as a freelancer forMamamia, I don't technically have a desk, but the office is designed for collaborative work, and I always find somewhere to perch myself before loudly distracting everyone around me who probably really regret my seat choice. I check my locker and see if any beauty PR deliveries have arrived; maybe something fab as a last-minute player in the You Beauty Awards, who knows!
Kelly McCarren
Author
No Comments
Be the first to leave a comment