According to David Beckham‘s carefully curated public image, the former soccer star is a doting family man who is completely and utterly devoted to his wife and four kids.

But there have also been rumours of infidelity that have plagued the 43-year-old for years, with reports of affairs with multiple women dating as far back as 2004.

Despite the repeated rumours though, the public seems to be quick to forgive and forget when it comes to David’s alleged indiscretions – a testament, no doubt, to his expertly crafted image as a committed family man.

Most recently, David has been linked to his six-year-old daughter Harper’s school teacher, amid reports he allegedly impregnated her.

The reports surfaced on Twitter in June this year, with multiple insiders saying it was just a matter of time before David and his wife of 19 years, Victoria Beckham, announced their divorce, as reported by Mamamia.

But as has become the norm for the PR-savvy couple, they were quick to shut down the rumours, issuing denials to various media outlets.

“This is nonsense,” a spokesperson for Victoria, 44, told Harper’s Bazaar almost as soon as the story broke.

“There is no statement due, no divorce, and a lot of Chinese whispers and fake social media news,” a spokesperson for the couple told The Sun.

“This is all very bizarre and an embarrassing waste of time.”

Proving it was business as usual for the pair, Victoria also shared a photo on Instagram of herself and David looking affectionate in what appeared to have been a candid moment.

“#momentcaptured,” she wrote, adding a love heart emoji.

#momentcaptured ❤ ???? @katrinaisrael

A post shared by Victoria Beckham (@victoriabeckham) on Jun 10, 2018 at 8:02am PDT

Their handling of these latest rumours is nothing new for the couple, who have artfully managed to shut down every report about David’s many rumoured affairs over the years.

According to The Telegraph, the Beckhams have three public relations teams on hand to deal with such reports whenever they arise. Victoria even has an assistant phone her every day to “brief” her on any media reports that have been published about her and her family.

The first report of David’s alleged infidelity emerged in 2004, when the former Real Madrid star was rumoured to have had a months-long affair with his assistant, Rebecca Loos.

“I was getting a few innuendos but I kept saying, ‘No he doesn’t fancy you,'” Loos told Sky News, as reported by Mamamia.

“I would always say to myself, ‘Don’t risk your job,’ and I knew there was a huge risk involved if I got involved with this man.”

Still, Loos said they first slept together after they “connected” on a night out with friends, and claimed there were “problems” in the Beckhams’ marriage before the affair.

The Beckhams were quick to strike back against Loos, with Victoria reportedly calling her and “warning her to back off”, as reported by E! Online.

Victoria and the couple’s kids then flew to Switzerland to meet up with David – who had been training in Madrid – for what appeared to be crisis talks disguised as a family holiday.

David also released a statement denying the claims, and branding them “ludicrous”.

“The simple truth is that I am very happily married. I have a wonderful wife and two very special kids. There is nothing any third party can do to change these facts,” he said at the time, as reported by E! Online.

The couple also threatened Loos with legal action.

“What are they consulting their lawyers for? What can they do? I think they have worked very hard at getting the image they have and I think they will do everything they can to maintain it,” Loos responded, as reported by E! Online.

“So whether that involves having happy shots taken or calling their lawyers, it’s up to them. I am 100 percent sure of what I am talking about, there is no doubt in my mind, I have no reason to lie… He knows the truth and I know the truth.”

Shortly after reports of his affair with Loos emerged, David made headlines once again for yet another rumoured affair, this time with a Malaysian-born Australian model named Sarah Marbeck.

“He said he felt he’d been hit by a sledgehammer from the first time he saw me,” Marbeck told News of the World, as reported by Mamamia.

Marbeck claimed she exchanged sexually explicit text messages with the sports star for two years, but David called the story “absurd and unsubstantiated”, as reported by E! Online.

“We have been through a lot worse than this, and we’re definitely going to get through this,” Victoria told The Sun, as reported by E! Online.

She then relocated to Spain with the couple’s children, to be closer to her husband.

Happy Valentines Day ❤️ May today be filled with love and happiness around the world ❤️ @victoriabeckham @brooklynbeckham @romeobeckham @cruzbeckham #HarperSeven

A post shared by David Beckham (@davidbeckham) on Feb 14, 2018 at 2:47am PST

That same year, a beautician named Danielle Heath also claimed she’d had an affair with David.

“We are sick and tired of people trying to make money at the expense of our family,” the couple said in a statement, as reported by E! Online.

“These allegations are completely untrue and it is in the hands of our lawyers.”

The Beckhams again threatened legal action in 2010, after David was rumoured to have had sex with a Bosnian-born prostitute named Irma Nici on five separate occasions in 2007 at London’s Claridge’s hotel.