A Queensland dad whose Facebook post campaigning for parking signs to feature fathers went viral has revealed he only meant the photo to be a ‘light-hearted dig’.
Jamie Simpson posted an image to his Facebook page on Monday while shopping with his young daughter, asking his fellow dads to “band together”.
"Dad's of Australia let's band together to and get these signs changed! (sic)" he wrote, pointing to a parking sign that shows a woman pushing a pram.
"Men can shop with their children too !!! #menism.
"Share it around and show the dad's of this world some love (sic)!!"
His post has since been shared over 29,000 times, and has generated thousands of comments.
Mostly because... well, because surely this guy can't be serious?
Some were understandably upset by the post.
"This is just ridiculous...has the world gone mad?" ask one woman.
"Get over it, when you start pushing them out - you can get a sign too!" wrote another.