Kids need clothes. A lot of clothes. Between unexpected growth spurts and rolling around on various surfaces, small humans seem to require a larger wardrobe than any adult.
So when you find an item or brand that’s the perfect combination of well-made, well-priced and bloody cute, you’re onto a winner.
On that note… readers, meet possibly Australia’s loveliest kids clothing line, Play Etc.
The brainchild of former Cosmopolitan Editor, Bronwyn McCahon, Play Etc. is a ‘playwear’ label for girls aged zero to eight dedicated to only making clothes that will empower girls to live their best lives.
In other words: As few fussy things – like buttons, zips, and clasps – as possible, so your daughter can dress herself (which also might buy you an extra few minutes of peace in the morning).
Inspired by the colours and prints of the 80s and 90s, you’ll find plenty of colours, fun prints and floral detailing in this collection. Most designs also have pockets, because girls need a place to put their things when they’re out and about that’s not a handbag.
After a year in the making one of the projects I’ve been working on went live today ???? @play_etc is a new playwear range for girls 0-8yrs and is full of fun clothes for doing fun things. It’s just girls right now, but boys is coming next year. We’ve also partnered with not-for-profit charity @roomtoread who support girls education and literacy in developing countries and every piece sold from the range will educate a girl for one day ???????? Take a look, buy something fun, help keep a girl in school so she can reach her potential! #playetc @play_etc ???? @tanecoffin styling by @charlotte__stokes ????