CULT BUY: The fun clothes for your daughter that will send someone else’s to school.

Kids need clothes. A lot of clothes. Between unexpected growth spurts and rolling around on various surfaces, small humans seem to require a larger wardrobe than any adult.

So when you find an item or brand that’s the perfect combination of well-made, well-priced and bloody cute, you’re onto a winner.

On that note… readers, meet possibly Australia’s loveliest kids clothing line, Play Etc.

The brainchild of former Cosmopolitan Editor, Bronwyn McCahon, Play Etc. is a ‘playwear’ label for girls aged zero to eight dedicated to only making clothes that will empower girls to live their best lives.

In other words: As few fussy things – like buttons, zips, and clasps – as possible, so your daughter can dress herself (which also might buy you an extra few minutes of peace in the morning).

Inspired by the colours and prints of the 80s and 90s, you’ll find plenty of colours, fun prints and floral detailing in this collection. Most designs also have pockets, because girls need a place to put their things when they’re out and about that’s not a handbag.


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The range of handmade garments – soft onsies, comfy tops and shorts, bright dresses and practical overalls – come in sizes six months to 18 months, and four years to eight years respectively. They also do hair accessories that you’ll 100 per cent want to ‘borrow’ on occasion.

And the best part? Every piece sold from the range will educate a girl for one day through Room to Read, a not-for-profit charity transforming the lives of millions of children from low-income countries by providing gender equality in education.

Items start at $29 and are shipped between one and three business days.

The only downside? Sadly, Play Etc. don’t make clothes in adult sizes. For now,  living vicariously through our beautifully dressed children will have to do.

You can see our favourite pieces from Play Etc. in the gallery below…

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