CoverGirl's new spokesperson just shared a wildly racist tweet.

In October, CoverGirl announced their very first Cover Boy.

James Charles, widely popular make up artist and beauty blogger, was named the face of the global make up empire, a move heralded as ground breaking for the industry.

At the time, CoverGirl wrote that all of their role models are “boundary-breakers” who “fearlessly express themselves and stand up for what they believe in”.

Unfortunately, the company probably did not foresee “standing up for what you believe in” extended to widely stereotypical views sprinkled with racism.

The 17-year-old face of the brand tweeted on Thursday about fearing going to Africa because of fears he will contract Ebola.

“I can’t believe we’re going to Africa today,” he wrote. “OMG what if we get Ebola.”

Fans were quick to criticise Charles for his offensive and outdated views, particularly considering in January, 2016 — also known as more than a year ago — the World Health Organization said Africa as a whole is now clear of Ebola.

Initially, Charles deleted the tweet and proceeded to block those who disagreed with him, writing “block and move on, James. Block and move on”.

A post shared by James Charles (@jamescharles) on


Naturally, CoverGirl went into damage control, no doubt forcing the young teenager to issue an apology lest their brand is pulled into the controversy.

In a statement to The Cut, the brand wrote: “James Charles’ tweet does not represent COVERGIRL’s perspective. We agree his statements were inappropriate but appreciate that he has issued an apology. We are an inclusive brand and respect all people and cultures.”

Hours later, Charles’ own apology came.

“I’m not going to post a bullsh*t apology,” he wrote. “I was told what to say and that’s not how an apology should work. I am extremely sorry for my tweet and I feel like sh*t for saying it.”

He went on to reveal he and his friends are heading to Africa on an “educational trip” because they know “very little about the country and are eager to learn.

“I understand why what I said was offensive an ignorant… I clearly know very little and have lots to learn.”

We’ll ignore the fact he referred to Africa as a “country” and take him on his word that he looks forward to “learning more”.

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