It’s so easy to get caught up in the world of Instagram.
Scroll through your feed and you’ll see picture after picture of designer shoes and handbags, carefully co-ordinated outfits – usually taken in front of coloured walls – glamorous holidays and candid snaps, with the perfectly coiffed subject peering over her shoulder laughing, definitely not worrying about the minutiae of life like who’s turn it is to take the bins out or who forgot to buy bog roll.
It can make your own life, of said bin duty and toilet roll, seem dull and boring. We get jealous and FOMO. And that’s where the danger lies.
Lisette Calveiro was in her early twenties when she moved from from Miami to New York in 2013 after landing her dream internship.
Finally, she would live the glamorous New York lifestyle she’d soaked up from films, TV shows and through social media.
Bottomless brunches and outfit posts were just some of the #Blessed Instagram content she was posting trying to live up to that. On the surface, things looked glamorous. In reality, Calveiro was getting herself into trouble.
Her attempt to live up to an Instagram worthy life landed her $12,845 in debt. Her internship was only paying to cover her transport costs and even with a part-time retail job, she was forced to draw on her savings.
“I was shopping . . . for clothes to take ‘the perfect ’gram’,” she told the New York Post.
She told the US paper she would go on monthly $200 shopping sprees to buy new outfits to post, buying designer items like $1,000 vintage designer bags and travel for the perfect picture.
“If you break it down, a lot of the travel I was doing in 2016 was strictly for Instagram,” she said.