[insert joke about jugs here]
For just over 24-hours it’s been possible for New Zealanders to purchase ‘breast milk’ from their local supermarkets. No, really.
Lewis Road Creamery have repackaged one of their popular milk products to raise money for breast cancer research and it’s left a bad taste in the mouths of some breastfeeding advocates.
— Anna Tait-Jamieson (@NZeats) June 9, 2015
Julie Stutfkens, chief executive of the New Zealand Breastfeeding Authority, labelled the campaign as ‘misguided’ and said it was disrespectful toward women.
“Labelling a cow’s milk product as breast milk is not acceptable,” she told stuff.co.nz.
“The product does not contain any human milk and does not come from a breast but an udder.”
Clearly she was not mooved.
The product, which will be available for the next three months, was developed collaboratively by the creamery and Breast Cancer Cure — who pitched the idea to the company.
The charity will receive 20 cents from every bottle sold, which they plan to put towards breast cancer research.