She’s an iconic Australian fashion designer and yesterday, Collette Dinnigan released her Young Hearts kidswear range to discount supermarket chain, ALDI.
To say it was popular would be an understatement. In fact, her release became an all out war between parents keen to get their hands on her designer wares.
WATCH the video below to see the collection. Post continues after the video…
Eager shoppers started lining up outside ALDI stores at 7:30am on Wednesday. The collection is a limited edition children and toddler’s range, so it was one many parents didn’t want to miss out on.
Once the doors opened, it was on for young and old. Mostly mothers and grandmothers were in the hustle trying to grab as many beautiful items as they could.
ALDI shopper, Nicole Swift, told Sydney Morning Herald that some of the buyers were "feral" in their attempts to grab an item or two from collection.