One Coles employee must surely be having the world’s worst day at work after a typo on the the Coles Facebook page led to a tsunami of outrage against the supermarket giant.
It all started when a Coles customer – Aaron – asked the company: “Is it true that Coles $1/litre milk is at times made from reconstituted milk power?”
The response began: "We can confirm that Coles Brand Fresh milk is made from reconstituted milk powder."
Sorry, what? Needless to say, the response was swift and damning.
"Tricky devils!" cried Ian, "a scam" claimed Joeann, as the Coles page was quickly littered with "please explain" requests.
You can run, but you can't hide Coles. You are frauds'.
But according to the company, this is all a storm in a milk cup with the only real problem being a typo.
Speaking to the Daily Mail, a Coles spokesperson said the comment was missing one very crucial word, 'not'.
Watch Waleed Aly discuss Aussie milk farmers in what he called his 'greatest call to arms' below (post continues after video).
"It's a typo. The word 'not' was missing. It's being corrected," the company official told the publication, adding that Coles is committed to supporting Australia's dairy farming industry.
"We can 100% confirm Coles brand milk is fresh and not made with reconstituted milk."
What's the worst typo you've ever made?