celebrity

"Completely made up bullsh*t." Chrissy Teigen warns fans about fake endorsement scam. 

Hell hath no fury like a celebrity falsely used to endorse diet pills.

Especially one who tirelessly promotes positive body image and healthy eating, like our celeb girl crush Chrissy Teigen.

In the latest frankly gross trend towards dodgy companies using false celebrity endorsements on social media apps, Chrissy has been exploited by weight-loss pill company Keto Fit Premium.

And she – rightly so – is NOT happy, Jan.

Responding to a tweet by Twitter user Holly Archibald, who spotted the fake article on Snapchat, the furious star and cookbook author threatened to sue.

“Sue the sh*t” out of them, to be exact.

The first tweet, which called on fellow anti-body positivity battlers Demi Lovato and Jameela Jamil to “keep on fighting this dangerous agenda”, included images of Chrissy eating noodles, accompanied by a fake write-up in which the celebrity gives a testimonial claiming she lost her pregnancy weight using the product.

The mother-of-two was quick to disassociate herself, labelling the advertisement “made up bullsh*t”.

She went on to target the company directly, revealing she had already “reached out” to demand they stop.

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The original tweet and Chrissy’s responses have received a flood of support from social media users, with many expressing their fury.

Snapchat Support added to the thread to ensure Chrissy they had removed the ad:

Last year, our very own Carrie Bickmore fell victim to a similar false endorsement scam, spruiking a diet for a company called “Keto Coach”.

fake-celebrity-endorsement-carrie-bickmore
The ad and the article it links to are entirely fake. Image: Pinterest

Other celebrities including Lisa Wilkinson, Georgie Gardner, Jessica Rowe and Pete Helliar have all had their images used without consent to advertise companies they've never worked with, and Kate Middleton's image was famously used in 2017 to promote a skincare brand through the harmful guise of a fake domestic violence article.

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