There are a few tried and tested ways a celebrity can reveal they are expecting to the world.
They can go the old fashioned route and share a grainy ultrasound snap on Instagram. They can use a clever pun – à La Megan Gale – and share a snap of a cute bun roasting in an oven.
They can pull a Beyoncé and share an image of a bump the world somehow failed to notice for months.
All are great. All are guaranteed to make headlines around the world.
But none of those are as cute as the pregnancy announcement model and TV presenter Chrissy Teigen just shared.
Chrissy and her musician husband, John Legend, let their one-year-old daughter, Luna, announce the happy news to more than 15 million people on social media.
“Luna, what’s in here?” 31-year-old Chrissy can be heard asking her daughter, pointing to her stomach.
“Baby!” she replies.