There are a few tried and tested ways a celebrity can reveal they are expecting to the world.
They can go the old fashioned route and share a grainy ultrasound snap on Instagram. They can use a clever pun – à La Megan Gale – and share a snap of a cute bun roasting in an oven.
They can pull a Beyoncé and share an image of a bump the world somehow failed to notice for months.
All are great. All are guaranteed to make headlines around the world.
But none of those are as cute as the pregnancy announcement model and TV presenter Chrissy Teigen just shared.
Chrissy and her musician husband, John Legend, let their one-year-old daughter, Luna, announce the happy news to more than 15 million people on social media.
“Luna, what’s in here?” 31-year-old Chrissy can be heard asking her daughter, pointing to her stomach.
“Baby!” she replies.
The model managed to ensure her unique sense of humour made it’s way into the announcement too, captioning the adorable video, “It’s Johns!”
The couple have spoken honestly and openly about their struggles with falling pregnant, and how IVF helped them welcome Luna into the world.
LISTEN: Is a fear of vaginal birth a good enough reason to have a caesarean? We ask Midwife Cath.
“Having a baby is a big challenge for a couple, and going through that together strengthens your bond because if you make it through [having a child], you know you can make it through anything,” John Legend told Cosmopolitan magazine in August.