“I feel like maybe chokers are the new flower crowns?” the Shake It Off singer’s message read. That’s a big call; flower crowns have been at peak saturation for a few years now.
Yet, with those 10 words, the heavens opened, the earth tilted on its axis, and a trend was born. Well, reborn — anyone who was old enough to remember the ’90s knows this is not a new thing by any means.
Regardless, you can kiss goodbye to your long-drop necklaces, because the choker has regained its stranglehold on fashion.
Just ask Swifty, who managed to wear four different kinds over the first Coachella weekend.
The quintessential ’90s accessory has also been seen wrapped around necks belonging to various Kardashians and Jenners, Gigi Hadid, Rihanna, Miranda Kerr, Jesinta Campbell — the list is endless.
These A-listers aren’t solely responsible for bringing the choker back; they’ve been popping up on Instagram, in stores and at music festivals for a while now.
But photos from the first weekend of Coachella proved resistance is futile at this point.
Karlie Kloss and Alessandra Ambrosio both wore chokers to Coachella. (Getty)
The choker is here to stay, whether you like it or not.
The good news is that those stretchy plastic 'tattoo' chokers aren't the only available option. There's a choker out there to go with almost any style of outfit — leather ones for a bohomian or beachy vibe, velvet or jewelled ones for old-school glamour, or hard metallics for something a little more slick.
There are chunky ones, dainty ones, and of every width in between. You can wear them alone, or layer them up with necklaces of different lengths, like Rihanna did at New York Fashion Week this year.
Watch: Three ways to use a scarf, as told by Paula Joye. (Post continues after video.)
If you like the look of chokers but feel uncomfortable with a wearing necklaces up so high on your neck (or you feel like a dog wearing a collar when you do), there are alternate ways to tackle the trend.
For something softer/less strangley, you could try emulating the look with a looped-around long skinny scarf or a kerchief tied around your neck. Mamamia's Amy Stockwell is all over this:
Stox with her choker scarf (left), and back in the choker-tastic days of the '90s (right).
Another, far thriftier alternative is hitting up your kitchen drawer and fishing out a piece of ribbon — black seems to be the most popular option — to serve as a makeshift choker.
Important health disclaimer: don't fasten it too tight. They call it a choker, but you don't need to be that literal about it.
Here's one I prepared earlier. Amazing what you can find in your desk drawers.
You can also find tops and dresses with choker-like necklines and collars. That's multi-tasking done well.
Regardless of how you decide to tackle the choker, here are some options to get you off the mark. Happy shopping.
How do you feel about the choker? Excited to see it again, or haunted by the memories?