Carrie Bickmore offered a heartfelt apology and explanation to those who took issue with the fact the launch of her charity’s beanies coincided with another high-profile charity event on Monday.
Both charities promoted the sale of beanies to raise money and awareness, with Daniher leading a campaign to fund research for motor neurone disease, the degenerative illness he suffers.
Bickmore, who lost her husband Greg Lange to brain cancer in 2010, explained at the beginning of Tuesday night’s episode of The Project that the clash had been “completely unintentional”.
“We were due to launch our beanies a couple of weeks ago, but they didn’t arrive in time. So we had to push it back a few weeks and in the busy-ness of making it all happen and keeping our supporters happy we didn’t take note of the fact the new date then clashed with Neale’s Freeze at the G,” the 36-year-old said.
“We just wanted to get the beanies out to everyone and now I wish more than ever that I had waited another few days.”
Bickmore said she spoke to Neale Daniher, who told her he had an “incredibly successful campaign yesterday”, later adding that his beanies had sold out.
The host became emotional as she spoke of the hard work channelled into the Beanies for Brain Cancer campaign and her devastation that people thought she would attempt to ruin someone else’s efforts.
“We both pour our heart and souls into these campaigns and I have been absolutely gutted that anyone would think I would try and derail someone else’s lifesaving work. I just wouldn’t,” she said, fighting back tears.