Cult Buy: The Aussie swimwear brand that's taking over your Instagram feed.

WHAT IS IT?

Camp Cove Swim, an Aussie swimwear label that’s designed, printed and made locally.

Even if the name doesn’t ring a bell, there’s a very good chance you’ve seen the brand’s distinctive patterns and cheeky-cut designs infiltrating your Instagram feed.

????sunburnt eucalyptus ‘annie’???? back in stock in small and medium! @bbgorlambs from @the_uncast by @bellakerstens

A post shared by Camp Cove Swim (@campcoveswim) on Jan 27, 2017 at 1:05am PST

WHY DO I NEED IT?

Because it’s still damn hot in some parts of Australia — summer isn’t over just yet, friends — and it’s always good to support local talent, especially when it’s sustainable.

Founded in 2013, Camp Cove Swim’s designs are ethically manufactured, and recycled materials are used for the lining of the swimsuits.

☁️????☁️ @__guccigang__ floatin’ in the ‘lena’ top and ‘katie’ bottoms. Photoskillz @bellakerstens ❤️

A post shared by Camp Cove Swim (@campcoveswim) on Jan 29, 2017 at 1:39am PST

Also, the retro-inspired designs are really bloody cute.

There are one pieces and separates available in varying prints, styles, and degrees of ‘cheeky cut’. Their high-waisted bikini bottoms are seriously hard to beat. Camp Cove recently launched a line of boardies, so the men in your life can get involved too.

Listen: Jo Robin discusses her experience working in swimwear retail on Mamamia Out Loud. (Post continues after audio.) 

WHERE CAN I WEAR IT?

Anywhere there’s a body of water. But there’s nothing stopping you from wearing a one-piece as a bodysuit out of the water, too. Do your thing.

????????????❤️ @taliadebelak in the rust gingham ‘lena’ top and ‘lola’ bottoms by @bellakerstens

A post shared by Camp Cove Swim (@campcoveswim) on Nov 7, 2016 at 2:16am PST

WHAT WOULD I WEAR IT WITH?

Plenty of sunscreen, of course.

If you need any further inspiration, check out the label’s Instagram — it features truly gorgeous (and refreshingly un-Photoshopped) photos of models and mere mortals alike rocking Camp Cove swimmers. The diverse, body-positive vibe is regularly praised by followers.

WILL IT DATE?

Well, the question is: does a well-made, eye-catching swimsuit ever date?

Frankie full piece is the newest onesie in the family. Available in all our spring/summer 16/17 prints and black coming soon ????

A post shared by Camp Cove Swim (@campcoveswim) on Dec 6, 2016 at 11:54am PST

HOW MUCH IS IT?

Prices vary depending on the design, ranging from $75 for bikini bottoms up to $160 for a full-piece.

WHERE CAN I BUY IT FROM?

You can buy Camp Cove Swim swimwear online at the label’s website right here.

Girls are stoked because all our new range has arrived and is up on the webstore! Even the ‘lena’ tops which we know you guys ❤️! Yewwww! @bellabray1 @shenaycarey by @bellakerstens

A post shared by Camp Cove Swim (@campcoveswim) on Nov 15, 2016 at 1:29am PST

Featured image: Facebook/Camp Cove Swim