fashion

Cult Buy: The Aussie swimwear brand that's taking over your Instagram feed.

WHAT IS IT?

Camp Cove Swim, an Aussie swimwear label that’s designed, printed and made locally.

Even if the name doesn’t ring a bell, there’s a very good chance you’ve seen the brand’s distinctive patterns and cheeky-cut designs infiltrating your Instagram feed.

WHY DO I NEED IT?

Because it’s still damn hot in some parts of Australia — summer isn’t over just yet, friends — and it’s always good to support local talent, especially when it’s sustainable.

Founded in 2013, Camp Cove Swim’s designs are ethically manufactured, and recycled materials are used for the lining of the swimsuits.

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Also, the retro-inspired designs are really bloody cute.

There are one pieces and separates available in varying prints, styles, and degrees of ‘cheeky cut’. Their high-waisted bikini bottoms are seriously hard to beat. Camp Cove recently launched a line of boardies, so the men in your life can get involved too.

Listen: Jo Robin discusses her experience working in swimwear retail on Mamamia Out Loud. (Post continues after audio.) 

WHERE CAN I WEAR IT?

Anywhere there’s a body of water. But there’s nothing stopping you from wearing a one-piece as a bodysuit out of the water, too. Do your thing.

????????????❤️ @taliadebelak in the rust gingham ‘lena’ top and ‘lola’ bottoms by @bellakerstens

A post shared by Camp Cove Swim (@campcoveswim) on

WHAT WOULD I WEAR IT WITH?

Plenty of sunscreen, of course.

If you need any further inspiration, check out the label’s Instagram — it features truly gorgeous (and refreshingly un-Photoshopped) photos of models and mere mortals alike rocking Camp Cove swimmers. The diverse, body-positive vibe is regularly praised by followers.

WILL IT DATE?

Well, the question is: does a well-made, eye-catching swimsuit ever date?

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HOW MUCH IS IT?

Prices vary depending on the design, ranging from $75 for bikini bottoms up to $160 for a full-piece.

WHERE CAN I BUY IT FROM?

You can buy Camp Cove Swim swimwear online at the label’s website right here.

Featured image: Facebook/Camp Cove Swim

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