Why does the Bratayley’s grief make us so uncomfortable?
Like it or loathe it, digital media has created a web of magic portals that allow us to experience the world from the comfort of our homes. It’s called the computer and thanks to reality TV, Facebook, Instagram and YouTube, very ordinary people have realised the 15 minute Warhol prophecy, indulging our voyeurism by sharing the kooky and the mundane moments of their every day.
But what happens when the script of life takes a sudden unexpected turn? What happens when one of the cute funny adorable middle of the road kids dies? Does that also become part of our online consumables?
The death last Thursday of 13 year old YouTube star Caleb Bratayley has put the suburban Maryland family centre stage at a time when they are dealing with one of life’s most awful tragedies: the death of a child. This unimaginable loss, this unnavigable pain, trivialised with a URL, with this beautiful boy’s demise just a click away.
Their lives cleaved forever in two, as the time with Caleb and then the time without. The period without always shadowed by the remembering of their Peter Pan, the boy who will never be a man. Their happy life chronicled in episodes, that they can watch in their new forever changed life as the family who lost their boy.
The Bratayley’s were a YouTube sensation. With more than 1 billion views for their 250 weeks of filming, and 22 million hits for a kid stepping in a mud puddle, I guess you could say the world has developed a perverse fascination with the non-adventures of this boringly normal but exceedingly narcissistic family. Now this boringly normal family isn’t so normal anymore. Something serious has happened. Their real story, the story of their shared trauma starts now. Sobbing in foetal position, howling in the dark, these aren’t the cutesy meme’s we’ve come to know. Family’s like The Bratayley’s assured us that there were nice normal happy boring people who weren’t raping and killing and smoking meths or living in poverty. Then the kid dies and reminds us that nothing can save us from catastrophe. This shit suddenly got real.
Top Comments
Turn off the camera.
Is it really any different from broadcasting Princess Diana's funeral or a Politician's or any other celebrity's. The followers of Caleb probably felt as connected to him as others felt they know so called mainstream celebrities. Its not uncommon now for funeral services to be streamed live for family and friends who were unable to attend.
It's different because the media made that decision re filming princess Diana's funeral, the family went along with ut because they knew even without permission that the paparazzi would have muzzled on it.