I'm not sure whether to give Jeans West a standing ovation or recoil in horror at the news that they're going to roll out butt-cams in their change-rooms (can I also just share with you that to locate the clip below, I had to search "butt-cam" on Youtube and I am still a bit cross-eyed from the results that popped up but THAT is how far I will go and how self-sacrificing I am for you, dearest MM reader).
Anyway. I think if there had been more butt-cams in more of the world's change-rooms, I would have far fewer STUPID clothes (stupid = unflattering) and far more MONEY in the bank.
News Ltd's Jen Melocco reports….
With those famous words "Does my bum look big in this?" in mind, retailer Jeans West has rolled out the first of its butt cams.
The camera snaps an image of your backside on your own personal screen in the changeroom so you no longer have to venture into the main store and run the gauntlet of unflattering light and mirrors.
Jeanswest CEO Stephen Younane said the camera was a "way to bring some fitting room fun to the experience of purchasing a pair of jeans"and alter the once daunting fitting room experience.
But leading retail consultant Stephen Kulmar, of Retail Oasis, said changeroom novelties such as the butt cam have more to do with securing sales and offering service as retail stores cut down staff numbers.
"For males the changeroom is where the sale is made," Mr Kulmar said.
"Men don't like going shopping so if you can get them into the changeroom this is where the sale is made. And for women in particular, if they think their behind looks good in something, they'll buy it."
Mr Kulmar said developments such as the butt cam also compensated for decreasing numbers of sales staff. "Instead of adding staff, they are re-organising their service," he said.
While Jeans West was the first to offer the service in Australia, technology has been lurking in changerooms internationally for several years. British chain Ted Baker installed cameras along with video screens showing films to coax its customers to buy up.
US jeanswear giant GAP trialled clothes with a radio frequency that could be "read" when brought into the changeroom and then offered accessorising suggestions on a personal video screen.