You don’t need to have seen Tracey Spicer’s TED talk to know that as women we spend a lot of time and energy beautifying ourselves. (You should watch the TED talk though, it’s great).
But it’s not only time that we spend to look and feel good. It’s cold, hard cash – and we spend a lot of it.
Australians reportedly spend over $100 billion on our looks each year according to a recent survey by Suncorp. Over a four-week period they reported that an individual would spend around $600 on clothes, accessories, beauty products, cosmetic services. That’s a whopping $8000 per year.
And women are taking the majority of the hit. Glamour recently analysed the cost of the average woman’s morning routine and compared it to that of the average male’s – it was more than double.
Even five years ago British women were carrying a staggering £256 worth of make up (that’s about $500 AUD) casually in their handbags everyday.