Mamamia is supporting women who are running their own race with #ladystartup . Meet the faces behind the businesses we’re celebrating…
Bronwyn McCahon and Kristiina Rose-Innes worked together back in their magazine days at ACP (Bauer Media). Bron was Editor-in-Chief of Cosmopolitan and Kristiina worked on the advertising side.
They both had a secret crafty passion and quickly became friends outside of work.
They spoke about launching a kids-based business together many times over the years, and now with five kids between them, they felt the time was right.
Having spent much of their careers working on brands which were all about empowering and supporting women, they wanted to continue that by focusing on young girls and education.
Read Bron’s interview with Mamamia.
What is PLAYetc?
PLAYetc is fun and easy play wear for girls aged 0-8 years. Our designs are bright and playful, but most importantly they are super easy to wear (no buttons or zippers).
PLAYetc has partnered with not-for-profit charity Room to Read, which supports girls education and literacy in developing countries. Every item purchased from our range will educate a girl for one day – it’s all about girls helping other girls!
What were you doing before you went into business for yourself?
We both worked in media. I was working as Editor-in-Chief at Cosmopolitan magazine where I had been for the past decade and Kristiina was Media Director at MaxMediaLab.
What made you want to start your own business?
Last year we both left our full-time careers with the aim of trying something new and having more flexible hours to spend with our kids.