This post was first published on The Glow and has been republished with full permission.
In this week’s particularly gruesome and irrevocably sad news cycle, Blake Lively has thrown us some gold. Some trippy, hippy gold in the form of her new lifestyle blog, Preserve.
Clicking around Preserve.us is like falling into a dreamy hipster K-hole you cannot get out of. You have no idea where you are or how you got to this point, but everything is so visually pleasing that you continue to move around unguided, in a daze. It’s as if Twin Peaks director David Lynch took acid and drove to Byron Bay in a kaleidoscope.
The launch video features a girl in a field sketching, hitchhiking surfers, a one eyed Italian greyhound, wait- was that the back of Ryan Reynolds head? people dancing in the rain, Blake eating a macaron, a man smashing chocolate with his bare hands, a pregnant pastry chef, and men playing ukuleles on the back of a fast moving truck. It finishes with a final message to “preserve now,” which could be a plea to extraterrestrials not to wipe out the entire human race or simple a suggestion to start a home pickling business.
We eventually made it out the other side, so we could bring you the 5 things we learned while poking around Preserve. Enjoy.
1. Blake Lively is hungry… “and not just for enchiladas.”
In her editor’s letter Blake reveals she is hungry for experience, not just Mexican food. She says that “sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey.”
So presumably she didn’t code the website’s inception style layout… In what is the greatest indication of what Preserve is all about, she offers this:
“Everyone has a story to tell.
This idea is the cornerstone of Preserve.
So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we’re really saying is, we see worth on every level.
The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination, ingenuity, quality, and above all, people.”
2. A sundae is a message from the subconscious, a stratified glimpse into a man’s desire hierarchy.
I mean, obviously.
In this is article? recipe? The concept of ice cream sundaes are explored in relation to sex… I think. Actually, I have no idea what is going on here.