Over the last two decades, the introduction of reality TV has virtually changed the shape of pop culture, creating an entirely new brand of celebrity and a new way to find fame.
As we've all grown accustomed to, a reality TV appearance often comes with a public profile and an increase in Instagram followers.
But what's it actually like to return to real life after a stint on reality TV?
The Big Brother 2020 contestants face their fears. Post continues below.
Last year, Channel Seven resurrected Big Brother Australia for the first time in six years - and they've brought it back once again this year.
Last year, however, was a season like no other.
While returning to real life after living in the Big Brother house has always been considered a challenge, 2020 was an entirely different ball game. The housemates were filming the show when Australia was plunged into a nationwide lockdown due to the COVID-19 pandemic.
And as a result, the contestants re-entered a world that had completely changed.
In fact, some housemates weren't even able to attend the finale due to interstate travel restrictions.
A year on, here's what the lives of the Big Brother 2020 contestants are like now.