Beyoncé has finally stopped teasing us (the line was first announced in October 2014, so it’s been a long wait), dropping the first pictures from the brand’s Spring/Summer ’16 collection on Instagram and in an exclusive photoshoot with ELLE. Want.
(Watch: Get your first glimpse at the range. Post continues after video.)
This is not just another celebrity-endorsed collaboration either – while it’s a partnership with Topshop founder Sir Phillip Green, IVY PARK is a standalone brand and will be available at Topshop Australia from April 15.
“I would wake up in the morning and my dad would come knocking on my door; tell me it’s time to go running. I remember wanting to stop but I would push myself to keep going. It taught me discipline,” she told ELLE. The brand’s name pays homage to that – ‘IVY’ after her daughter Blue Ivy and ‘PARK’ after Parkwood Park, the area Beyoncé and her father would run in. In true Bey spirit, the singer also hopes the collection will serve as an motivating and empowering tool. (Post continues after gallery.)