There's an intrinsic connection between scent, memory and emotion. That's why it means so much when you walk into a room or give someone a hug and they say, 'you smell amazing'.
Not only does it start the interaction on a good note, but they also bookmark that fragrance as being synonymous with you, and all your good qualities.
As we enter into the warmer months, you're probably looking to refresh your fragrance wardrobe, opting for scents that will stoke the senses and ensure those around you can't help but linger a little closer.
Finding the perfect fragrance is a little like dating, you’re going to need to familiarise yourself with a few before you find one that clicks. So, when shopping for a perfume or cologne we recommend going somewhere that can deliver a plentiful bouquet of scents, helping you find the perfect aroma, whether it is being gifted to a close friend or even as feel-good treat for yourself.
For this reason, we love taking a turn through the fragrance section at Myer, with a range of elevated designer fragrances that can't help but capture and hold our attention, whether that be the cult fragrance Burberry Goddess or a twist on Giorgio Armani’s viral Si line (which is iconically faced by Australian actress Cate Blanchett).
Created by globally-renowned master perfumers, these are the perfect blends that are sure to deliver *all* the compliments this summer season.