There are whole PR agencies involved in Hollywood divorces.
Why? Well, it was preceded by months of speculation that their relationship was on the way out – despite denials by publicists and public displays of unity by the couple, who didn’t announce the split until the timing was just right.
The celebrity break-up is a highly orchestrated operation – and according to a Hollywood divorce expert, sometimes the spurned member of the couple is the last to know about it.
Rob Shuter, a Hollywood publicist who handled the split of Ben Affleck and his previous number-one Jennifer, Lopez, says breaking up in Hollywood is carefully managed in consultation with PR people.
“I’ve known instances where a member of that couple has told their publicist before they’ve told their significant other. I can’t tell you who, but it’s happened at least once to me, and once to a friend of mine. The hair and makeup people, they always seem to be the first to know,” he told New York Magazine.
“What happens when celebrities decide they are pulling the plug is that they’ll call their PR teams and the two different publicists — hers and his — will get on a phone call and negotiate a statement. Often you know which outlets these people prefer because they’re always the ones that get it first.”
Shuter says the Affleck/Garner announcement would have be scheduled to fit in with the release of Ben Affleck’s new Batman film.
“Sunshine Sachs is a major PR company. They’re really smart with it. They don’t want to overshadow the movie. Now that it’s out there, he will probably have a very firm, carefully crafted answer,” he said.
Shuter, who was working for Lopez when she and Affleck broke up, speculates that Bennifer no. 1 could reunite (scandalous!).
Lopez, he says, has a history of returning to past romances.