Finally. Justice for Belle Gibson's victims.

Cancer fraud Belle Gibson may yet be forced to front court for deceptive conduct.

After a 14-month-long investigation Consumer Affairs Victoria has sought leave to pursue Gibson in the federal court over her successful Whole Pantry app, which was developed off the back of a fictitious cancer diagnosis.

The news comes just one month after Victoria Police ruled out the possibility of investigating her failure to donate thousands of dollars promised to charity.

According to Gibson, who once boasted a hundred-thousand strong social media following, she cured her own terminal brain cancer by favouring ‘natural remedies’ and subscribing to the organic diet she outlined in her app.

To date, she has persisted with the baseless story that her “misdiagnosis” is the fault of a German medical team which she cannot provide contact details or information for.

Belle Gibson appeared on 60 Minutes last year to discuss the scandal. (Post continues after video.)

Video by Channel 9

The 24-year-old’s insistence that her “cancer” was healed without the aid of conventional medicine has landed her in hot water with the consumer watchdog.

The director of Consumer Affairs Victoria, Simon Cohen, has said they will be pursuing legal action against Gibson’s now liquidated company, Inkerman Road Nominees.

“This is an important step in ensuring that consumers receive only verified information and are not deceived, particularly where serious matters of health and medical treatment are concerned,” he said in a statement.

If leave is granted, Gibson faces more than $1 million in penalties for alleged fraud, and profiting off her imaginary cancer.

The publishers of the Whole Pantry book, Penguin Australia also faces a hefty fine.

An agreement has been made for the company to make a $30,000 donation to the Victorian Consumer Law fund for failing to fact-check Gibson's cancer claims before the book was retailed.

Gibson's app was one of the most successful of its kind in 2013, having reached over 300,000 downloads before being ripped from the market in disgrace.

Sold at $3.79 per download, it is estimated that the app's revenue would have exceed AUD$1 million. Gibson and her app were so wildly popular that Apple exclusively flew her to Silicon Valley as one of first online influencers to first demo the tech giant's watch.

Tags: wellbeing , current-affairs , social-media , women
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