For 24 very photogenic hours, Sydney was graced by the presence of ‘It’ model Bella Hadid.
The 19-year-old — sister of Victoria’s Secret angel/Taylor Swift squad member Gigi Hadid and daughter of Real Housewife Yolanda Hadid — breezed into our fair city to walk at Mercedes-Benz Fashion Week.
Hadid opened and closed Misha Collection‘s show, reportedly scooping up a $400,000 pay cheque along the way.
Bella Hadid leads the catwalk charge for Misha Collection. Image: Getty
As the Daily Telegraph estimates, that's a cool $16,000 per hour of work.
That might seem like a huge amount for a relatively little-known Australian designer to fork out, but you can't deny it was a clever move. Hadid has enormous influence, boasting more than four million Instagram followers and an army of fans — the kind of exposure any brand would kill for.
Hadid's Instagram feed suggests she had a swell time in Sydney, even finding a moment to visit Bondi Beach and the Watsons Bay Hotel and cruise the harbour with homegrown models Cheyenne Tozzi and Bambi Northwood-Blythe.