Samantha Armytage has been the victim of multiple vicious leaks. But where are they coming from?
Recent ‘leaks’ would have you believe that Samantha Armytage is quickly becoming Australia’s most difficult star.
The 37-year-old has been depicted as a diva with a wild temper, with some media outlets reporting last week that Sam ‘unfairly manhandled’ her make-up artist Eliza Campagna on the set of Sunrise over the summer.
According to reports, Campagna was so upset over the incident that she approached Channel 7’s Human Resources department to make a complaint.
Armytage dismissed the rumours as “total rubbish”, although David Porter, Seven’s director of TV Operations, confirmed that something did happen on set.
“Eliza was about to walk into a live shot so Sam put her hand out to stop her. In live TV, this kind of thing happens all the time,” he said.
Ever since Armytage took over the Melissa Doyle’s gig as Sunrise co-host in mid-2013, she has been the subject of damaging leaks – leaks that some people suspect are coming from inside Channel 7 itself.
Media analyst Steve Allen says he believes the links originate from jealous Channel 7 insiders.
“This is a nasty attack and it has been going on for months — we’ve just got a new outbreak,” Mr Allen, chief executive of Fusion Stategy, told News.com.au.
“My intuition tells me that some people at Seven were really unhappy that Melissa Doyle was replaced and that Sam got the job.