Facebook has been forced to backtrack after it banned an Australian ad featuring a bikini-clad plus-sized model promoting positive body image, initially saying the photo’s depiction was “undesirable”.
The social networking giant blocked the ad for Melbourne’s Cherchez La Femme: Feminism and Fat gathering, saying the image of Tess Holliday violated its advertising guidelines.
When organisers questioned the decision, the Facebook Ads Team wrote back saying the ad did not comply with their health and fitness policy because “the image depicts a body or body parts in an undesirable manner”.
“Ads like these are not allowed since they make viewers feel bad about themselves,” said the letter to organiser Jessamy Gleeson, who posted a screenshot of it online.
Here’s that apology Facebook sent to us. It completely misses the point about the policing of women’s bodies#CLFFAT https://t.co/XULNn7B1JU
— Jessamy Gleeson (@jessamy_sesame) May 23, 2016
Ms Gleeson said she was stunned that Facebook “seemingly has no idea that plus-sized, self-describing fat women can feel great about themselves”.
She urged followers on the platform to “rage hard at anyone who tries to tell us that some bodies are more ‘desirable’ than others”.
“Facebook has ignored the fact that our event is going to be discussing body positivity (which comes in all shapes and sizes, but in the particular case of our event, fat bodies),” she wrote.