Why Lisa Wilkinson banned her kids from social media until they turned 16.

Lisa Wilkinson once ignited fury among viewers when she labelled parents “crazy” if they allowed their children screen time under the age of five.

Well, it seems the Today co-host can walk the talk after admitting her strict rules she had for her kids on their social media use.

In an interview with Stellar, the mother of three said she was scared of how social media could impact young people.

“I’ve got real concerns when kids who haven’t yet worked out who they are and their own self-worth go onto Instagram. Just taking selfies and waiting to see if the world likes you has real issues,” she said.

Listen to Lisa Wilkinson’s interview with our own, Mia Freedman. (Post continues after audio.)

In fact, her fears we so deep-seeded she didn’t let any of her kids accounts until almost the end of high school.

“I didn’t let my kids go on until they were 16 — social media is something parents really have to be across because it can destroy confidence if it’s not properly managed.”

The news comes after Wilkinson and her co-host, Karl Stefanovic were announced to have surpassed their competitor, Sunrise in ratings.

In a media release sent out over the weekend, Today claim they have “regained” the crown of breakfast television, outrating Channel 7’s program for the first time since 2003.

“Today has averaged 317,000 viewers each morning in 2016 (up 5 per cent year-on-year), compared to Sunrise which has an average morning audience of 310,000 (down 5 per cent year-on-year,” the release stated.

Channel 7 was quick to shut down the victory, claiming that when regional viewers were included in the statistics, Sunrise still leads the way.

Either way, it didn’t stop Karl and Lisa from celebrating.

Scroll through to see more from Lisa. Images via Instagram.