The cheapest day of the year to do your Christmas shopping.

If you’re freaking out about the fact that it’s less than two weeks to Christmas and you haven’t started your Christmas shopping yet, breathe a sigh of relief and get ready for some good news.

New research released this week shows that in Australia specifically, those who leave their present shopping to the last minute will spend less than half than those who are ultra-planned and hitting the shopping centre with military precision early on.

Mamamia’s Deputy Head of News Valentina Todoroska has already felt the pinch, after completing her Christmas shopping weeks ago in an attempt to avoid the last minute Christmas rush.

“I always try to tick off my Christmas shopping early to avoid the last minute panic and hassle of heading to the shops. I also do a big chunk online. But with all the sales on now, I see that was probably a big mistake,” she said.

average christmas present spend
The pressure to recreate similar scenes of yuletide joy is now on. Source: iStock.

According to, those who begin their gift haul in October are likely to pay an average of $716 in total, whereas those who do the last minute scramble from the 21st December on wards will spend around $343.

“While it may be better for your stress levels, getting in early doesn’t necessarily mean you’ll be better off financially," Finder money expert Bessie Hassan says.

Hassan explains, “starting earlier means you have more time to spend which means you could be more inclined to make impulse purchases if you haven’t budgeted properly."


Ah, yes. That's definitely a place we've all been before. Your get organised, buy all the presents and have everything wrapped and looking pretty under the Christmas tree ahead of everyone else. But as soon as the smugness subsides there's the inevitable last minute freak out that your presents aren't enough. That you'll be labelled the unofficial Scrooge of the family.

average christmas present spend
You do not want this reaction. Source: iStock.

But now science is imploring us to chill out and not worry too much, which is possibly the best news we've had all year.

Other findings from the research also uncovered the tightest shoppers in Australia, finding that baby boomer men in Queensland spend an average of $278 on their gifts; which is half the national average. The most generous, however, were Gen X males from WA, who splash out an average of $936 each year on their loved ones.

If you do have to get things done early, though, Hassan suggests implementing a spending cap, shopping online and scouring for discounts, and ensuring you know the return policies on your gifts before you buy.

Well, that's it, kick back and relax. You've got another week before you need to start worrying about Christmas gifts.