Lucy Ballenden

Lucy Ballenden is an Editorial Assistant and lifestyle journalist with a UTS Bachelor of Communications (Journalism). A specialist in deconstructing Gen Z trends and testing viral products to see if they’re actually worth the hype, she brings a "no-gatekeeping" energy to every story. When she isn't writing, she’s usually reading her way through her "TBR" pile or scouting Sydney's buzziest wine bars. You can follow her on Instagram @lucy.ballenden.