Credit cards at the ready…
Remember when a new-season wardrobe meant trudging down to the CBD and traipsing from chain store to surf store to department store?
I, for one, am glad those days are over — not only because you get double the excitement now when you shop online (one thrill when you buy something, the second when it arrives…) but because we now have access to a veritable smorgasbord of cute, interesting and affordable options at our fingertips.
And yes, you can order them while you’re still at work ahem, or from the comfort of home on a Sunday morning.
Just as an FYI, you should know that this is an advertorial for StarTrack.
This week’s editor’s picks are dedicated entirely to Australian online stores. Whether they’re homewares, clothes or accessories, each of these stores stock awesome products – and they have the extra feel-good element of supporting home grown business.
Ready? Here we go…
1. Hard to Find.
Hard To Find is my latest go-to for birthday gifts. The site’s handmade and unique offerings include personalised products and cheap, quirky prints and jewellery.
Think Etsy, but more tightly curated.
Hero product: Geometric Frida Print, $20. Buy it here.
I wanted this on my bedroom wall as soon as I saw it – it’s bold, playful and interesting (and no way would you guess this only cost the price of lunch).
Okay, Incu is pricier than my usual online haunts but if you look hard enough, you can find some gems.
Incu hosts a mix of international brands and emerging Australian talent, but I’m craziest about the jewellery — a lot of which is delicate and stackable in that very on-trend way.
If you’re into wearing neutral colours (any fellow Melbournians reading?), these pops of colour will brighten things up. And if you’re into wearing colour (everyone else) you’ll feel right at home with this cheery bracelet on your wrist. Everyone wins.
3. The Iconic.
If you haven’t explored The Iconic yet, you’d better get on that, stat.
The online company has a huge range … and there always seems to be a pretty decent sale on.
Hero product: Blesse’d Are The Meek construction cape, $179.95. Buy it here.
I suspect this simple black item is about to become my Autumn/Winter go-to: I can just sub it into every outfit, when I would’ve previously worn a blazer. Easy.
Zilvi sells trendy, whimsical interior décor and wall art for home and kids. You know the kind: splashes of neon colour, cursive scripts, and cute flamingo motifs…
Can all my friends have babies, please, so I have an excuse to shop this store more often?
Hero product: Wreath Plaques by Hello Little Birdie + Zilvi, $35. Buy it here.
I know one could argue this would look at home in a nursery – but I can get away with it in my Sydney apartment too, right?