When you’re in the business of online journalism, your ‘Bullsh*t Radar’ becomes pretty strong.
You quickly learn to differentiate between what’s too good not to share, and what’s simply too good to be true.
Sadly, many of the awesome headlines you find online seem to fall into the latter category. And as a blonde, I’ve copped my fair share of jokes thanks to my gullible nature. (What? That study finding chocolate to be a weight loss food seemed legit!)
But even the brightest of bulbs in the Aussie media landscape have been left scratching their heads after a small Sydney creative agency Woolshed Co. revealed they were behind some of our favourite viral videos.
Yup, Woolshed yesterday spoke with Mumbrella claiming that they wrote, shot, and released a series of eight viral videos over the last two years, all of which went viral across the planet.
"...a small independent Australian production company The Woolshed has come forward and admitted it is behind eight of the biggest viral hoaxes, which between them have gone viral in over 180 countries and had been viewed a total of 205 million times," reports Mumbrella.
"The worldwide coverage also garnered 1.6m likes and 500,000 comments on social media, with the world divided as to the authenticity of the clips."
Well played, Woolshed. Well played.
So, now that we're all feeling sufficiently impressed, let's get to the important questions. What videos were fake? And most importantly - why did they do it?!