Meat. Barbecues. An ideal of “Australia”. January 26.
All culminate in an event we call Australia Day; a date that is laden with controversy because it’s the anniversary of the 1788 arrival of the First Fleet of British Ships at Port Jackson in New South Wales. The beginning of what was a very shameful period in Australian history.
Some suggest changing the name to “Invasion Day” – a more accurate depiction of what went down on January 26, 1788. Or change the date to something completely different.
Now, an advertisement from Meat & Livestock Australia has addressed all these issues in a two-and-a-half minute clip.
“First here,” it begins, with a beach-side barbecue attended by Indigenous Australians. “Beautiful spot like this? It’ll be packed before you know it.”
Then the settlers arrive... If only it really went down like this:
The French come bearing cheese and biscuits.
The crew from "Great Britannia" arrive offering not much except for very pompous accents. "We, sir, are from Great Britannia. We are the first fleet."