Ashy Bines’ Bikini Body Challenge has been described as ‘dangerous’ by some healthcare professionals, especially when it comes to young mothers determined to shed their “baby weight”.
Her Instagram account, featuring thousands of images of her lean body in crop tops and shorts, has been criticised as promoting unrealistic body image to young women and new mothers alike.
But on tonight’s episode of Sunday Night, Bines defends her “Boot Camp”, saying it’s important to give women the opportunity to be their best selves.
“I get hundreds of messages on Instagram, with girls saying, ‘I hate my body’, or ‘I’m pudgy here’ or ‘I’m sick of looking in the mirror’, or ‘I don’t want to be naked in front of my partner,'” she tells Melissa Doyle.
“All of those comments break my heart, that’s why I do what I do. Every single day.”
Throughout her pregnancy, Ashy made it clear she wasn’t letting her bikini body go. She gave tips for exercising while pregnant, aiming to keep trim and taut while her son Taj grew.
Her followers described her as an “inspiration”. Her more cruel critics said she “didn’t deserve to be a mother
It’s clear Bines is a divisive figure, but she’s not letting naysayers deter her from approaching parenthood in her own way.