“Sexy little mid-twenties brunette with a thigh gap. She was also dumb as a f–king brick.”
Jared Rutledge and Jacob Owens are the epitome of easy-going hipsters.
Which is why it was particularly surprising when it was revealed that they were the men behind a truly disturbing “sex blog”.
Now, their business is in tatters, as are their reputations, and there’s a well-supported petition circulating to boycott their products.
The two owners of Waking Life Espresso – in Asheville, North Carolina – were recently revealed as Jay and Jay, the voices behind Holistic Game, a podcast that details their sexual escapades.
The pair belonged to what many referred to as the “Manosphere”, a collection of blogs that claim to teach men how to be professional pick-up artists.
According to Jezebel, the pair’s conversations in the podcast included jokes about sexually assaulting women, with one anecdote from Owens including, “It was still really fun because we had sex in the shower. Hospital sex is weird, when she’s drugged, it’s strange, but it’s really cool.”
Rutledge replied, “Could she give consent? Could she give consent, Jay?”
To which Owens replied, laughing, “Uh oh. That’s my bad. That is my bad.”
In addition to a podcast, Rutledge also controlled a blog and Twitter account by the same name that detailed each of his sexual exploits.
“12. A. – Business – 7/8/4 – Played
Sexy little mid-twenties brunette with a thigh gap. She was also dumb as a fucking brick. We fucked five or six times until she got feelings and couldn’t continue without monogamy. I wasn’t willing to be monogamous, so it ended. Moved away but still single to my knowledge.”
“21. L. – Social Circle – 6/7/5 – Bail
Friend of my brother’s, met her at a party. Dominant and masculine acting in public, sweet and submissive in private. She’d been abused as a child and has some real issues. I stopped seeing her because she talked about not wanting commitment, then started acting clingy and dramatic. She’s had a boyfriend for a year or so and it seems solid.”
And the Twitter account followed suit:
“I just fucked a plate in my garage next to my business. After telling her I wanted to stuff her socks in her mouth and fuck her stupid.”
Since being exposed by a blog called JaredandJacobsaid that aimed to hold the pair accountable to their actions, Owens and Rutledge have appeared to be incredibly remorseful.
In a post entitled “Jacob’s Apology”, Owens accepted responsibility for the podcast, and denied involvement in the blog or Twitter account.
“I would like to fully admit to what I have done. I would also like to receive the shame and necessary consequences for my actions. I am not hiding nor do I want to deflect. Most importantly, I would like to apologize and express my sorrow for how these actions have affected other people, and how their presence online will continue to do so.”
Rutledge, who appeared to have previously worked in cafes in Australia, also issued an individual apology, saying:
“I know I’ve said and posted a lot of things that are offensive. Most of my life I’ve struggled with insecurities around dating. I felt like, in the past couple years, that I’d finally gotten a handle on this and experienced more success. So I made a twitter, blog, and got Jacob to podcast with me.
So here we are. I grew up in West Asheville and have disappointed and brought shame to the community that raised me, and there’s not really anything I can do to make it right. There are no excuses to be made.”
The pair also vowed to donate all of their business profits to Rape Crisis Service and Sexual Assault Prevention group, Our Voice.