
Political ads are a big part of any election campaign.
Here in Australia, they're usually fairly….vanilla. A few declarations about key policies with overlay of a smiley politician visiting a school/charity/cuddling a puppy.
But if you've been keeping an eye on the upcoming American race for the White House, the ads are anything but plain. In fact, they're kind of like trailers for Hollywood movies and they're very, very watchable.
We've done the rounds and found the best (and worst) swaying voters with mere days to go until the polls open. Before we jump in, it should be pointed out that not all of these are made by the parties themselves - some of them are made by groups supporting them. Regardless, they're doing the rounds and they're helping the cause (s).
Here are the ones you need to watch from both camps:
'Republicans in your bedroom.'
Arguably the most powerful, are the iterations of this ad targeting Trump's policies against abortion.
Women across America are dying because Republican states have banned abortion.
— Progress Action Fund | Republicans In Your Bedroom (@progressaf3) November 2, 2024
No exceptions.
If Republicans win in November, they've said they'll pass a national abortion ban. This video shows what will happen in every state.#MAGAAbortionBan pic.twitter.com/xobauIKU6j
👀 BREAKING: This ad, when tested, moves under-30-men by 2+ points away from Donald Trump.
— Nick Knudsen 🇺🇸 (@NickKnudsenUS) October 31, 2024
That’s HUGE MOVEMENT!
Please share widely!
Guys don’t want to be controlled either. #MAGAInYourSheets pic.twitter.com/5dkL1Ng6tb
'Kamala is for they/them. Trump is for you.'
This ad is horribly offensive and yet…it's out there. With the tag line "Kamala Harris is for they/them, Donald Trump is for you," Trump's camp have reportedly spent nearly a third of $66 million in television ad spending (so about $21 million) on anti-trans and anti-LGBTQ content, according to ABC News.
This is the ad.
— Brianna Wu (@BriannaWu) November 2, 2024
You cannot argue, in good faith, this is not using derogatory stereotypes about trans women and suggesting Kamala stands with that. While Trump does not. pic.twitter.com/UGA3d4ifHx
'For God's sake, don't do this again.'
Get a famous actor, in black and white, to plead with the people. I mean, it works?
Harrison Ford: When dozens of former members of the Trump administration are sounding alarms saying ‘For God's sake, don't do this again,’ you have to pay attention. They're telling us something important. I've got one vote, same as anyone else, and I'm going to use it to move… pic.twitter.com/C4m4x2Y2qv
— Kamala HQ (@KamalaHQ) November 2, 2024
The 'secret vote'.
A very clever ad (one aimed at women, and one aimed at men), focusing on those who feel judged by who they're voting for.
Here's a secret.
— Nick Knudsen 🇺🇸 (@NickKnudsenUS) November 2, 2024
No one will know who you vote for. 😉🤭#VoteEarlyForKamala pic.twitter.com/cagRzbnBi8
Omg they did a male version of the ‘secret vote’ ad and it’s even better than the female version. pic.twitter.com/qwXAtVWq4W
— TrumpsTaxes (@TrumpsTaxes) November 3, 2024
'It's the people who make America great again.'
Trump tends to favour ads that feature….him, or that demonise Kamala Harris. This is one of the rare ones that focuses on the people.
Powerful Trump ad 🔥🔥🔥
— Chuckyfamous! (@Nem_Famous) November 3, 2024
" It's the people that Make America Great " 🇺🇸 Unity 2024 pic.twitter.com/IsMXGB6jZf
'Fight Fight Fight.'
And we're back to focusing on Trump…
#Trump just released a powerful closing ad for the #2024election. Vote like our future depends on it, because this is the most important election of our lifetime. #MAGA #Trump2024 #SwampTheVote #FightFightFight pic.twitter.com/2eVl5G95e1
— dmoanon (@dmoanon) November 2, 2024
'You deserve better.'
But in the interest of fairness, here's Kamala Harris' version of spruiking herself.
Happy voting America!
Feature image: Progress Action Fund.
Gemma Bath
True Crime Conversations host
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