Australian Body Builder Amanda Doherty has been heavily criticised for accompanying her latest bikini selfie with an ANZAC Day message.

The Melbourne-based bodybuilder posted three side-by-side full body selfies of herself in a tiny bikini on Instagram with a caption that read:

Image via Instagram @amandajdoherty

No stranger to the bikini selfie, Doherty has over 100,000 followers on Instagram and the comments quickly rolled in.

"Really poor form to tag Anzac Day on this pic," One Instagram user (@thisismissjanine) commented. "Incredibly disrespectful."

Several users urged Doherty to remove the hashtags or take the post down. Including Instagram user @trumpy900 who commented:

"WTF has this righteous post got to do with ANZAC? Remove it."

After just a couple of hours, the post had 885 likes and fifty comments. But four hours after posting the original image, Amanda Doherty removed the image and posted a more socially acceptable tribute that said:

The response to Amanda Doherty's new ANZAC Day tribute has been much more positive.

"Aww honey, it's OK you are human," commented Instagram user Jasmine Seary.

"Thank you for removing the earlier post," commented Instagram user Sian Sugarloaf. "It doesn't matter what your intentions initially were - it wasn't appropriate."

"But I appreciate that you reconsidered it and took it down."

"Not everyone has the guts to acknowledge a mistake, so I respect that you did."

The new tribute has received 292 likes so far.

An ANZAC Day ode...