There is no question: Alcohol is causing great harm to the families, children, and communities, that the National Rugby League (NRL) would have you believe it cares for.
Now I’m trying to do something about it.
I find it impossible to applaud the NRL for its investment and support of community programs – no matter how worthy – in the face of its alcohol sponsorship ties and aggressive promotion of alcohol.
Last month my dad, former Rugby League player, Steve Ella, wrote to NRL CEO Todd Greenberg.
He was motivated to do so by a recent NRL giveaway for The Daily Telegraph readers of a free NSW Blues branded can of VB.