Hello. Nice to see you. This post is NOT sponsored. Just so you know.
So. Here at MM, we’ve had some meetings recently with the people from Weight Watchers about some potential future advertising which may include sponsored posts.
It’s been a really interesting process. We’ve learned more about Weight Watchers (well, I’ve learned more about Weight Watchers – Lana knows everything already) and they’ve learned more about us and how the Mamamia community works.
Nothing has been signed or sealed yet but I wanted to have a little open chat with you guys about the IDEA of it.
Here’s the thing: we realise that some people can have strong views about what products and services are advertised on Mamamia.
Some people think we shouldn’t accept advertising for baby formula because it undermines the message that breast-is-best (I’m yet to meet a new mother who hasn’t had that message driven repeatedly into her brain with a large truck). Others think alcohol advertising should be banned because it can be used for binge drinking by underage girls (and boys).
When it comes to advertising partners and sponsors, we take a different view. Mamamia is not your mother. Or your doctor. Or your boss.
We believe you’re much smarter than that.
The vast majority of MM readers are perfectly willing and able to filter advertising messages in and out depending on their interests or circumstances.
Top Comments
I'm guessing you decided that Weight Watchers wasn't a conflict of interest for you then (or worth the advertising dollars and potential furore) as I now see a great big banner ad for Weight Watchers at the top of the site.
Interesting.
But will there be a sponsored post? I think perhaps the backlash against WW may only come if there is a post.
So Mia what was the final decision about a WW post on MM?