The theory is pretty simple.
Woman reads sexy book called 50 Shades of Grey. Woman arches eyebrow at husband. Woman leads husband to distinctly suburban bedroom and has distinctly non-BDSM-style-sex with distinctly un-Christian-Grey-looking husband. A baby is made.
Proving that reading is not dead — quite the opposite, it would seem — author E.L. James gave the literary world a VERY lusty shakeup with her 50 Shades of Grey franchise… and the VERY literal response that ensued.
Indeed, statistics in the UK have emerged proving a fairly ick finding: there has been a real life baby boom trend following the 50 Shades of Grey books and movie.
The first book launched in 2011. It took a few months, however, for the giggled whispers of the book club ladies to become a full-blown roar of horny middle aged women and the book’s true popularity only hit its stride towards the end of 2011. At the height of its popularity, there was a copy of the book being sold every second.
By that stage, the cult of Steele-Grey fanatics were frothing at the mouth for more — and before long their hunger was satisfied.
In 2012, the second and third books in the 50 Shades of Grey trilogy were released. It was at this point that the wily eyes of The Evening Standard were the first to acknowledge that we should prepare for an influx of Christian Grey-fathered children.
And when the Hollywood blockbuster starring Dakota Johnson and Jamie Dornan graced our movie screens in February of 2015, a whole new groundswell of swelling bellies blossomed, with The Sun noting:
“Between April and July sales of maternity jeans were more than double that of 2014, and remained in the Top 10 searched items on the George website.
Now, nine months after the film hit cinemas, newborn nappies are flying off the shelves — with 20 per cent more multipacks sold last week versus any seven-day period in October.”
February release date + 40 weeks = lots of babies in late November.