An explanation on who the hell 'Salt Bae' is, and why he's all over your feed.

“Excuse me, but what in the name of what is a ‘Salt Bae’?”

Good thing you asked, reader friend! Because we’re about to explain this whacky phenomena for you. Thank us later.

Let me introduce Nusret Gokce, a Turkish restaurant owner who has a truckload of Instagram fans and a rumoured nine children. Yep, nine.

Here he is looking like a seedy Bachelor contestant with a cigar.

Meat-respect-power????

A photo posted by nusr_et (@nusr_et) on Nov 18, 2016 at 2:22pm PST

And here he is looking like he needs to explosively fart.

El patron

A photo posted by nusr_et (@nusr_et) on Oct 26, 2016 at 1:49pm PDT

Here he is being a freakin’ meat whisperer.

Magic????

A video posted by nusr_et (@nusr_et) on Dec 1, 2016 at 8:36am PST

And here he is, um, erotically touching a piece of meat.

Masaj müzik Sevgi

A video posted by nusr_et (@nusr_et) on Oct 13, 2016 at 6:27am PDT

But, most importantly, here is the video that shot Salt Bae to worldwide superstardom and probably landed him a cajillion sponsorship deals with various condiment brands.

Ottoman steak ????

A video posted by nusr_et (@nusr_et) on Jan 7, 2017 at 2:44am PST

In case you missed that last lil’ bit, let’s relive it.

Vintage Salt Bae.

Salt Bae’s medium level of internet fame has now catapulted to the stars thanks to the above video (which has amassed 3.3 million views so far) and his ~fancy salting~ technique.

Naturally, he’s taken the interwebs by bloody storm.

A photo posted by Meme (@sprinklechef) on Jan 9, 2017 at 11:22am PST

There you have it, folks. As always, it’s been weird, Internet. It’s been really freakin’ weird.