The Bachelor's Richie Strahan has a new job, and it involves activewear.

Since he first uttered the title on The Bachelorette in 2015, we have struggled to understand what Richie Strahan’s job as a “Rope Access Technician” actually entails.

Now, the former-RAT has landed himself a brand new gig heading up a popular men’s activewear label.

In 2017, Strahan, 31, will rise as Co-Director of Australian brand WPN. (pronounced “weapon”), which ships from its Perth headquarters across the country, as well as to the US, Europe, South East Asia and South America.

The move is a perfect fit for the health nut, whose impressive rig was well-documented throughout his brief reality television career.

Did someone say “RIG-CHIE”?

Cheeky abseil with this stunner ????????????

A photo posted by Richie Strahan (@richie_strahan) on Dec 27, 2016 at 11:40pm PST

Aside from providing versatile fitness attire, the brand is also focused on improving men’s mental health outcomes through education, fitness and health tips and events.

WPN. also donates part of its profits towards the Black Dog Institute, which aids research into suicide prevention.

“What I love about WPN. is that it’s a brand bringing men together as a unit, helping each other become stronger, healthier and happier,” Strahan said in a statement.

“Working in the mines and in isolated areas, I see a lot of men struggling with their mental health and not feeling like they can speak up.

“I want to help create a culture that ignites this”.

His girlfriend, Alex Nation, 25, is also on board with WPN.'s mission.

"The last six months have been about journey and growth for Rich and I, and I am extremely excited for him to take this next step with WPN," Nation said.

"He is such a driven and passionate person and I believe he will be a wonderful asset for the company."

I found her, my love, my co-pilot, my partner in crime, my everything. I followed my heart and I've never been this happy. Alex to me you're perfect, you're everything I could of ever wished for. You make me the happiest guy in the world, I love you. Thank you to my family, friends and everyone that supported us. This has been a wild ride and we are looking forward to sharing our adventures to come.

A photo posted by Richie Strahan (@richie_strahan) on Sep 16, 2016 at 6:59pm PDT

The company apparently agrees, with co-founder and director Dan Jones labelling him the "epitome" of the WPN.-wearer.

Strahan and Nation have been together since meeting on the set of The Bachelor last year, where they fell in love before our very eyes.

To Richie, our favourite Rope Access Technician: we hope everything is "cool bananas" in your new career.