On Thursday evening, Pete Evans pressed ‘publish’ on a curious Instagram post.

“Has the modern day journalist lost sight of their code of ethics?” the Aussie TV chef, who proselytises the supposed benefits of Paleo living, wrote underneath an image of big, bold, bright red letters that spelled “F-GRADE JOURNALISTS”.

“Let’s have a look at what they are meant to represent and uphold!” he continued, adding a lengthy slab of copy pulled from our supposed “code of ethics”.

“The news should be based on facts and information where truthfulness can be checked,” Evans quoted, among other standards about neutrality and objectivity.

There was just one small problem, though.

The “code of ethics” Evans shared was not Australia’s MEAA Code of Ethics at all.

A quick Google search shows what Evans posted is actually a chunk of text pulled from a document on “EthicNet” – an ethics code that appears to belong to the country of Belarus.

We know this because it says so. Right here:

Yep, Belarus. (Image: EthicNet)

Just... yep.

So, do these alternative facts remind anyone of something similar?

Us too.