When Instagram removed Mallory King’s photo, the online fitness coach responded in the best possible way.

King had posted a photo of her cellulite to her Instagram, reminding her followers to love their bodies and see health and happiness as more than just a number on the scales.

When a vile troll left a particularly nasty comment about King’s cellulite, she hit back with another photo of her body with a notable addition – her middle finger.

A post shared by SundayMorningView (@sundaymorningview) on

Mar 1, 2017 at 1:29pm PST

She wrote: “For that guy who made a negative comment about my cellulite yesterday. There are so many worse things in life than cellulite, like your shitty attitude.”

“Let people do whatever the f*ck they want and look however they please and post whatever makes them happy. Find a hobby and worry about ya damn self.”

But Instagram removed the photo.

A post shared by Youtube ???? Malzisfit (@mallorykingfitness) on

Feb 22, 2017 at 3:23pm PST

King has hit out at the social media platform for its double standards in a follow up post.

She said Instagram’s removal of her post upset her because thousands of posts go unremoved that show butts and boobs in “way more vulgar ways” because, as we all know, a speedy search on Instagram provides ample hard and soft porn accounts.

King also believes that people are threatened by a woman who is unafraid of showing her body and speaking her mind.

“It’s either people feel threatened by my fierceness or people are so brainwashed by media that a perfect pair of tits or butt is fine to flash but a body that’s outside of the norm is offensive. Fuck that. Y’all can report my photos as much as you want, I’m gonna keep sharing them because the world needs more women unashamed of their bodies and unafraid to share their voice.”

What’s your take on Instagram deleting the photo?