How often do you wash your jeans?

Every day?

Once a week?

Once a month?

Never?

Chip Bergh, the CEO of denim brand Levis Strauss, has possibly settled the ‘how often should you wash your jeans’ debate FOR GOOD.

Speaking at a Fortune magazine conference, Bergh, 56, admitted that the year-old jeans he was wearing were “yet to see a washing machine.”

Obviously, this drew some weird/disgusted looks, so he went on to explain: “I know that sounds totally disgusting, I know it does. But believe me, it can be done.”

“You can spot clean it, you can air dry it, and it’s fine. I am yet to get a skin disease or anything else, it works.”

“If you talk to real denim aficionados they’ll tell you don’t wash your blue jeans, just take a sponge or toothbrush.”

Yeah, that’s probably not going to work if you have a toddler in your life.

Levi’s previously said you can ‘clean’ your jeans by freezing them. The company urges customers to put jeans in a plastic, zip-lock bag and put them in the freezer for 24 hours to kill the germs.

We’re not microbiologists or anything, but for now we’ll stick to washing them – albeit a little less often.

How often do you wash your jeans? Will this change your mind?

Elle Macpherson

Katie Holmes

Mary-Kate Olsen

Halle Berry

Cindy Crawford

Fergie

Kate Moss

Kim Kardashian

Reese Witherspoon

Rachel Zoe

Vanessa Hudgens

Zoe Saldana and her sister Cisley

Kate Bosworth

Ashlee Simpson

Emily Blunt

Jennifer Morrison

Kate Walsh

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Megan Fox

Nicole Kidman

Nicole Richie

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Kate Moss

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Maggie Gyllenhaal

Katie Holmes